Thousands of freelancers and entrepreneurs are using courses to fuel their business and brand. Cracking the code leads to more customers and a great revenue stream. But, it’s not easy building a great course that works. Don’t worry… help is here. I’ve listed below 5 ways to make a more profitable (and effective) course.
People find themselves on slippery slopes when they make promises they can’t keep. Don’t try to be everything to everyone. Instead, find that one thing you do great and go deep on it. Be the ultimate source for that one unique thing.
The best way to build a great course is to let your students build it for you. They will tell you exactly what they want and how to keep them wanting more. What are you doing to put your learners first? Is this more about them? Or a lot about you?
Consider this: People drop out of 90% of the courses they take online. Imagine if most college students walked out of every class they took. The school would change things - quickly. Yes. It’s great to make money with your course. It’s even better when your students can learn from you the one thing you’ve promised to teach them. Never stop asking, “Does this put my student (or me) first.”
Telling ain’t teaching. You must SHOW people how to do things if you want them to succeed. People are copiers. Give them something great to copy.
Too many instructors focus on what they want their students to Know instead of what they want them to Do. Knowledge comes from experiences, not our courses. Our students want to learn how to build, create and make. Help them Do the work and get out of their way.
Consider this: The most important skill to develop when we’re young is how to think. That changes as we get older. Now, the most important skill to master is how to learn. We have plenty of opportunities to think about the things that are most important to us. What we need most are the habits that lead us to accomplish big things. Focus on what people can do if you want to see them get better.
Tom Brady has Bill Belichick. Michael and Kobe had Phil Jackson. A great coach turns an average player into someone great. Help your students be great.
Don’t go dark. Your course is just the beginning of the experience. Coffee makers are automatic. A great learning experience is not.
Get more tips like this on building your own great course at www.buildgreatcourses.com.